MAC Chat: An interview with Kelly Segnello, GOGO Worldwide Vacations

by Jessica 9/1/2009 6:22:00 AM

Today's featured MAC Chat interview is with Kelly Segnello, Director of Marketing of GOGO Worldwide Vacations.

 

Kelly Segnello
Director of Marketing

For more information visit:
gogoww.com


Jessica:  Hi Kelly, congratulations! GOGO Worldwide Vacations was nominated for this year's MailPound Agents' Choice (MAC) awards.
Kelly:  Thank you!  Since 1951 we’ve been supporting travel agents and have recently been reinforcing that within the industry.  It’s great to be recognized and we’re honored to be nominated!

Jessica:  Your nomination is for the Most Agent Friendly Tour Operator category. What do you think appeals most to travel agents about GOGO Worldwide Vacations?
Kelly:  I think it’s the fact that we are true partners with a local presence. Unlike a lot of our competitors’ business models, we have local sales offices, not call centers - and travel agents are our only customers.  We are constantly working on ways we can help them grow their business.  We have a consumer facing website that drives business to our agent partners, and an area where they can write reviews of hotels they’ve visited and list themselves as the call to action.  We’ve also expanded our product line dramatically over the past 2 years, including Australia, New Zealand, Dubai, Thailand and China. 
 

We’re going one better and not matching prices, but beating them – including online retailers - and pay them a commission.  It’s a great thing for an agent to be able to tell a consumer that they can beat any price they find on the internet.  Also, we have our  “Only at your Travel Agent”  campaign, which reinforces our belief in the retail travel agency distribution channel and reminds consumers they can only get a GOGO Worldwide Vacation package from a travel professional. 

Jessica:  What advice would you give to someone who has never experienced GOGO Worldwide Vacations and would like to try it?
Kelly:  My advice would be to do business with partners who are committed to helping them succeed and a company who you know will be around for years to come.  For almost 60 years, GOGO has been providing great service and support to travel agents through our local neighborhood offices.  Plus, we have our “GOGO Guarantee” which includes our no walk policy – we’ve even done away with late booking and revision fees to make doing business with us even easier. 

We’re your partners, and we prove that every day by generating consumer leads and offering innovative marketing tools to help you grow their business. Our team of 22 Business Development Managers is eager to help with marketing plans, product training and more!

Contact your nearest branch by calling 888-567-0600 or locate your local BDM by visiting gogowwv.com

Jessica: 
What is the one thing that you love most about the travel industry and why?
Kelly:  As an industry leader, it’s rewarding to know we help open up the world for those who want to see, and play a part in fulfilling dreams and creating lifelong memories for millions of travelers!

Jessica:
  Do you have any current promotions you would like to share with our travel agents? 
Kelly:  Until Sept 30th, any 2010 booking agents make with one of our branches will earn them 15% commission! 

We strongly encourage agents to register on our agent only website gogowwv.com and subscribe to the “Deal of the Day” email - so they always have a great offer for whoever walks through their door.  Also, our Earn More Money section has great incentives from GOGO and our preferred partners.

Thank you Kelly for taking time to share more about GOGO Worldwide Vacations with us.   

Please feel free to submit comments below. Have an excellent day! 

 

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The opinions expressed herein are my own personal opinions and do not represent my employer's view in anyway.

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