On this very special edition of MAC Chat, I sit down with MailPound's very own Bob Maier (CEO), and Mirko Ilich, President & CEO of Traveling Times, Inc. (TTI).
Jessica: Welcome Bob and Mirko. Before we begin, please tell us a little bit about your individual companies.
Mirko: TTI has been in business for over 36 years servicing the promotional needs for the travel & tourism industries worldwide, through innovative marketing, publishing and design.
Bob: Our parent company started in 1970 providing database publishing services for a variety of companies. In the early 80s we started working with several travel publications including Hotel & Travel Index, Official Hotel Guide, The Official Cruise Directory and others.
Jessica: Strategic alliances play a crucial role in growing businesses today. What was the driving force that led to the strategic alliance of MailPound and Traveling Times?
Mirko: We feel that each company can offer something that the other was missing, thereby creating a mutually beneficial partnership and a win-win business entity through The Emmediate Contact Plus.
Bob: Our company has prospered by focusing on what we do best. Over the past 40 years our "areas of expertise" has evolved but our focus on serving our clients has not changed. In Traveling Times we found a company with complementary skills and the same dedication of serving our clients.
Jessica: In your opinion, what is the collaborative advantage of this alliance for both travel suppliers and travel agents?
Mirko: Each will be able to promote their companies more efficiently and effectively, through strategic and targeted marketing plans that we both provide. Travel agents and travel suppliers will reach a larger audience and it will also be more affordable. We are now a one-stop marketing resource for e-commerce, communication, publishing and design for agents and suppliers.
Bob: Mirko has pretty much said it all, as he often does. I would only add that the fact that we have both serve travel suppliers and travel travel sellers providing complementary services. Our alliance will offer both savings and and innovation to our partners in travel.
Jessica: What are some of the goals and major objectives of your strategic alliance?
Mirko: We've always guaranteed our clients an unsurpassed level of service and expertise. With this new alliance we are just continuing our promise to always stay a step ahead of the competition, creatively and now technologically.
Bob: Selling travel has to be the best job in the world if you have the tools you need to succeed. Consumers are very demanding and with the Internet, they have access to huge amounts of information. More than they can actually handle. So as Mirko says, we need to offer services that keep our clients ahead of their competition.
Thank you Mirko and Bob for sharing the details of this new strategic alliance with us. We all have a lot of great things to look forward to!
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