MailPound recently completed their first Focus Group at sea onboard Holland America’s Westerdam. Over 40 travel agents joined Bob and Debbie on the Jazz Cruise’s inaugural Playboy Jazz Cruise sailing from Ft. Lauderdale. Agents were given the unique opportunity to experience a full charter cruise while learning about MailPound’s newest marketing tool, Midnight Marketing. Agents participated in a two-day focus group.
During the first session, Debbie gave the agents an overview of MailPound’s marketing products, including custom eBrochures, eFlyers and Ready to Go Promotions. She discussed strategies for utilizing MailPound’s marketing tools to increase agency revenues and maintain strong client relationships.
Bob Maier followed with an introduction to Midnight Marketing. The system is designed for agents who ‘know’ their client and enables them to send personalized, customized and targeted emails to their client list. After an overview of CMS (Client Marketing System), Bob described how MailPound will send an ‘opt in’ letter on behalf of travel agents to their client list requesting their ‘interests’ and desired email frequency. The system will be web-based with full data encryption ensuring the highest level of data security.